Since 2018, Rikolto’s project "Increasing fruits and vegetables intake for low-income populations in Vietnam through food system innovations" (FVN) has been implemented in four wards: Van Chuong, Hang Bot (Dong Da district), Bien Giang, and Dong Mai (Ha Dong district). The work package 2a (WP2a) of the project encourages small retailers and consumers in implementing initiatives on consumption.
Nguyen Van Quy is one of the first consumers to participate in WP2a’s loyalty card initiative – a part of the FVN project. Every month, he receives a card with which he can purchase the fruits and vegetables on the list. The card is valid for one month. For each purchase with a total value of 50,000VND, he will get 1 point from the seller. Reaching 10 points, he will receive a 50,000 VND discount on his next purchase and get a gift such as a shopping bag.