From March 2021 up to now, 400 low-income households in Van Chuong, Hang Bot wards (Dong Da district), Bien Giang, and Dong Mai (Ha Dong district) are given discount coupons when buying fruit to support the family's ability to pay. This initiative is part of the project "Increasing fruits and vegetables intake for low-income populations in Vietnam through food system innovations" (FVN).
During co-creation workshops, project staffs discussed with small sellers at traditional markets to develop consumer subsidy programs. Every week, each low-income household will receive a coupon with a value of 30,000 VND or 60,000 VND, valid for two weeks. The project team visits each household to distribute coupons and explain how to use them for the first time. The receivers will bring their coupons to use at the redemption points which are the small sellers participating in the FVN Project.
"The coupon is very useful, helping me to buy more fruits for my family in the condition that my spending capacity is limited," said Tran Thi Lan, a customer at Dong Mai market in Ha Dong district.