The coffee sector generates about US$100 billion in revenue each year – more than any other commodity except petroleum. It represents the second most popular drink after water, and according to the International Coffee Organisation (ICO), coffee production, export and consumption are increasing every year.
This increased demand also offers opportunities for positive changes: about 25 million people worldwide rely on coffee production, making coffee a strong weapon to fight poverty. The key to realising this potential is to make the sector more sustainable and equitable as part of a wider food system transition.