Meat consumption by Vietnam’s 90 million strong population has been steadily increasing over the past ten years. From 20 kg of meat consumed per capita per year in 1999, the figure rose to nearly 50 kg per capita per year in 2009 . This is more than the average for South East Asia and one of the fastest increases in the world.
Pork, followed by poultry, is still the average Vietnamese households’ favourite type of meat. However, beef is making an incredible breakthrough in recent years. Overall, demand for beef has rapidly increased in Vietnam, much faster than increases in the domestic production . At the moment, beef accounts for only 7% of Vietnam’s meat consumption but this figure is expected to reach 12% by 2020 according to the Deputy Minister of Agriculture and Rural Development Vu Van Tam .
This recent rise is mainly due to the country’s steady economic growth that has boosted the incomes of millions of Vietnamese families since the end of the 1980s. Economists expect meat consumption to keep growing in the coming decades. According to them, it will only start decreasing once the Vietnamese reach very high income levels 
We can only rejoice in the idea that millions of people have been lifted out of poverty. On the other hand, this growth comes at a cost: one side-effect of growing meat consumption is its negative impact on the environment and on global food security.